we want you to
wear the change
Together we can transform the clothing industry from an exploitive and polluting model to an accountable one that doesn't harm people or planet.
qr code unlocks
your garment's journey
Scan QR code to unveil FibreTrace® Verified blockchain to see ethical transparency, step-by-step. Giving substance to the term sustainable.
World's first regeneratively grown Good Earth Cotton® naturally sequesters more carbon than the growing process emits.
what's done in the dark...
Behind opaque supply chains, unethical practices thrive. Demand verified traceability. Trust you can see.
a social movement
Sustainable fashion is not a trend or a luxury. It's a necessity. Educate yourself, amplify the message, empower others.
T-Shirts for tomorrow