qr code unlocks
your garment's journey
Scan QR code to unveil FibreTrace® Verified blockchain to see ethical transparency, step-by-step. Giving substance to the term sustainable.
01-03
climate postive
TRACEABLE COTTON
World's first regeneratively grown Good Earth Cotton® naturally sequesters more carbon than the growing process emits.
02-03
If trends continue, by 2050 fashion will account for
25%
OF INDUSTRIAL WATER POLLUTION
FASHION IS RESPONSIBLE FOR
of the global carbon budget
20%
33%
03-03
of ocean plastics come from fashion