we want you to
wear the change
Together we can transform the clothing industry from an exploitive and polluting model to an accountable one that doesn't harm people or planet.
01-05
qr code unlocks
your garment's journey
Scan QR code to unveil FibreTrace® Verified blockchain to see ethical transparency, step-by-step. Giving substance to the term sustainable.
02-05
climate postive
TRACEABLE COTTON
World's first regeneratively grown Good Earth Cotton® naturally sequesters more carbon than the growing process emits.
03-05
what's done in the dark...
light uncovers
Behind opaque supply chains, unethical practices thrive. Demand verified traceability. Trust you can see.
04-05
Fashion is
a social movement
Sustainable fashion is not a trend or a luxury. It's a necessity. Educate yourself, amplify the message, empower others.
05-05
T-Shirts with a purpose
shop
sustainability
